Your BDC is either your highest-performing asset — or your most expensive leak.
The single strongest predictor of vehicles sold is appointments set. That number lives entirely inside your BDC. Most operators couldn't tell you what it was last month.
See How It WorksMost BDCs are running on less than half their CRM's potential. Walk-in traffic is declining year over year. Internet leads are now the primary revenue channel in most markets. The uncomfortable reality: the majority of GMs and dealer principals don't fully command the department or the tools responsible for capturing it.
Not opinion — firsthand observation from active, live BDC operations across multiple high-performing stores.
The BDC Audit
The conversation that follows usually makes the next step obvious. An unbiased mystery shop of your store combined with a 30-day CRM activity review — no prep time, no filtered data. What comes back is a 10-minute video breaking down the top three performance gaps we found and what they're costing you. Most stores are surprised by what turns up. Start here.
Defined Engagements.
For known problems.
You're building a BDC — or starting over.
BDC Launch Bundle
Without a real process, leads get cherry-picked and long-term follow-up disappears. Internet leads now drive the majority of showroom traffic. Most stores are sending the same out-of-box follow-up as every other dealer in their market. This engagement builds the process and configures the CRM so your store stands out instead of blending in.
- A fully documented internet department process — from first contact to appointment set
- A custom-configured CRM: campaign workflows, email templates, and stop-loss alerts built for your team
The result: a CRM and process built specifically for your store — designed to capture every opportunity, not just the obvious ones.
Inquire →Your BDC is running. The results aren't.
BDC Performance Bundle
A high-performing BDC isn't optional anymore. It's a requirement. Walk-in traffic is declining and internet leads are the primary channel. Running that department without executive-level oversight means leaving your most important revenue driver unmanaged. This engagement provides that oversight without the six-figure salary.
- Monthly strategy calls, weekly CRM health checks, and monthly vendor ROI analysis
- Full team access to a BDC training library — phone skills, lead responses, video walkarounds, objection handling, and more Coming Soon
The result: improved appointment set rates, stronger show rates, and cleaner CRM data — the foundation for decisions that actually move the department.
Inquire →Your manager is capable. They need someone in their corner.
Leadership & Management
Most BDC managers are promoted into the role without real leadership experience or a clear understanding of what actually moves the needle. Without coaching and real data, they fall into the status quo, often taking direction from a GM or Sales Manager who doesn't truly understand the CRM either. This engagement changes that trajectory. Add to any bundle at a preferred rate.
- Weekly 1-on-1s covering live calls, emails, lead responses, and team output tracking
- A custom performance tracker built for your team — so your manager knows what to measure and how to move it
The result: a manager who independently tracks the metrics most BDCs never look at — and identifies specific problems with specific solutions, not generic direction.
Inquire →Revenue Leakage
Calculator
Five numbers. One uncomfortable answer. No login required.
NCM 2025 benchmark: 42%
NCM 2025 benchmark: 25%
Figures are estimates based on your inputs and 2025 NCM industry benchmarks. Actual results vary by store, market, and CRM execution.
Revenue Leakage
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Fill out the form and I'll respond personally — no sales process, no auto-responder. Just a direct conversation about your store and what you're trying to fix.